36 Lincoln Street
Manchester, MA 01944
DECA is an international organization of high school marketing students that develops leadership, civic consciousness, social intelligence, and vocational understanding. It is the only student organization operating in all 50 states, four U.S Territories and Canada. DECA gives students the opportunity to collaborate and compete with peers from across the country in marketing areas such as advertising, economics and financial management. Competitions take place during the school year at district, state and international conferences.
The DECA program is offered to students at Manchester Essex Regional High School through two courses: Marketing I (11th or 12th grade) and Marketing Management (Marketing I prerequisite). All students must be enrolled in one of the above courses to participate in the DECA program.
DECA competition consists of written exams, spontaneous role-play situations, and project presentations. A student must be well rounded to achieve in DECA. Academic understanding provides the foundation for written competition, but students must also develop leadership ability, organizational skills, self-confidence and motivation to succeed in the role-play situations. Judges are community business owners and professionals. The background students develop in the DECA program enhances their career opportunities and choices while preparing them to be citizens of a marketing driven society.
Within Massachusetts, Manchester Essex has been the top individual series qualifier for the International Career Development Conference (ICDC) since 1988. The team has competed in Denver, San Jose, Anaheim, Orlando, Detroit, St. Louis, Salt Lake City, Atlanta, Louisville and New Orleans. Ten Manchester Essex students have been recognized as International Champions, receiving first, second or third place at the annual ICDC. Through their accomplishments, outstanding students receive scholarships, cash awards and other forms of recognition.